We all know that Google panda is different from other crawlers. The new Google bots have succeeded in bringing quality information to the top. Google panda is undergoing periodic upgrades to enhance its ability and intelligence. This article highlights the way Google panda analyses the contents of a website to bring it to the top of a search result page.
The function of Google Panda is based on the following factors;
• Query keywords
• Keyword related words
• Primary analysis
• Whole site analysis
When a query keyword is typed in Google search box, first the auto fill facility suggests keywords to us. Interestingly, around 80% of the visitors relays on these suggestions. They are the popular keywords, which were being inserted in the Google search box around the globe. Your primary target is to understand those keywords than relying on any other software. It is recommended to focus your articles on those keywords. After receiving a query, Google panda crawls through the data that contain the similar words to the query keyword.
The next step can be defined as primary search analysis as the crawlers search for invisible keywords in the website that are hiding under html tags. They act as the road signals for crawlers mentioning that the searching keywords are here. It is revealed that the sites having Meta data have a high possibility to reach the top results page comparing to others. Crawlers then assess the individual page for the relevance of the keyword and the content by analyzing the LSA’s (Keyword related words).
Keyword related words
After confirming, the keywords and analyzing the keyword density of the individual page, the next task is to search for the connecting words and words related to the keywords (LSA). Though there are not any limitations for LSA, it is important to connect it well and not to mention same LSA more than 2 times in 100 words. The most intelligent way to find LSA keywords is to identify the auto fill suggestions of Google while typing the keywords.
You can include unlimited number of LSA’s and each LSA should not repeat more than three times in a content of 300 to 500 words.
Whole site analysis
The next step of Google Panda is to search the whole website wherever they are permitted to crawl. If your contents of other pages are of low quality, then Google Panda may omit it from the results page. If you feel, a page is of low quality you can prevent search engine crawls by inserting NOINDEXING /NOCRAWL Meta tags in your WebPages.
Each search query is a test in which a site gets a pass mark if it comes at the top ten results of a search engine result page. Each search algorithms are different in its function. Google Panda functions in an interesting way. Even if a website passes the effective crawling test, it may not show up in the top ten results. According to Google Panda, the final ranking may depend upon the following factors;
• Page loading time
• More gadgets or advertisement blocks you have, the more time it takes to load the site
• Server uptime (unfortunately if your server is frequently down, then there is no chance in the near future you can top the search results)